Works Council e-commerce store — Custom WooCommerce
Works Council e-commerce store — Custom WooCommerce
Creation of an e-commerce website for employee benefits gifts with an AI search engine
The site cadeaux-cse.com is a B2B e-commerce store specializing in gifts for Works Councils (CSEs). Built on WordPress, WooCommerce and Divi, it combines a structured catalogue of more than 60 categories, an AI-powered natural language search engine and an automated product import system to populate the catalogue at scale.
Beyond the design, the challenge was to industrialize the management of a large catalog while offering CSE buyers a seamless search experience compliant with B2B practices (quotes, URSSAF exemption limits, used goods). This project aligns with our expertise in custom website creation and of’no-code automation.
Beyond design, the challenge was to industrialize the management of a large catalog while offering CSE buyers a seamless search experience compliant with B2B practices. This project aligns with our expertise in custom website creation and of’no-code automation.
Custom-built B2B WooCommerce store
The store was designed for a comprehensive catalog and a professional target audience. The structure of 60 categories spread across 9 themes (Bestsellers, Wellness & Beauty, Eco-friendly, Experiences, Food & Gift Sets, High-Tech & Office, Home & Kitchen, Gift Packs, By Budget, By Occasion) allows each employee representative to quickly find the right gift idea.
- Structured catalogue with filters by budget, occasion and category.
- Optimized product sheets : consistent visuals, URSSAF 2026 exemption ceiling (€200) highlighted.
- Responsive design under Divi with mobile sliders and adaptive product grid.
- WooCommerce Performance controlled, in line with our PageSpeed optimization 100.
AI search engine using natural language
An intelligent search engine understands queries formulated in natural language (e.g., "eco-friendly gift idea under €30 for Christmas") and redirects the user to the correct WooCommerce category or product.
- Natural Language Comprehension purchase intentions, beyond keywords.
- Smart redirection to the most relevant categories and products.
- Suggestions and shortcuts to speed up the purchasing process.
- Analysis dashboard research to manage the supply.
EAN import plugin & AI-powered SEO generation
To populate a catalog of this size without manual data entry, an import tool was designed: using an EAN barcode, it retrieves product information and automatically generates enriched and optimized product sheets for SEO. A logic similar to our WordPress SEO AI plugin.
- Import by EAN code : automatic retrieval of data and visuals.
- AI-Powered SEO Generation Titles, descriptions and tags optimized for Google.
- Large-scale treatment to build and maintain a large catalogue.
- Major time saving on the creation and updating of records.
Quote request & B2B conversion
Works council (CSE) purchases often begin with a quote request. A dedicated process transforms the initial visit into a qualified lead, complementing the direct WooCommerce purchase—an approach already deployed on other projects. website with quote request.
- Integrated quote request to the route, adapted to the volumes of the CSEs.
- Guarantees and support highlighted to reassure buyers.
- Direct contact ease for specific and bulk orders.
Are you looking for a similar service?
You wish Create an e-commerce website for employee committee gifts or a WooCommerce B2B store Capable of managing a large catalog? Our web agency designs custom WordPress/WooCommerce websites with advanced features: AI search engine in natural language, automated import of products by EAN, content generation AI-powered SEO and systems of quote request B2B.
Whether you're launching a corporate gift shop, an industry-specific marketplace, or a large catalog, we streamline your product management while optimizing your SEO and conversion rates. Discover our work on our website. web portfolio.
Frequently Asked Questions
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