This case study presents the website redesign with quote request synchronized to a CRM for Sauvie, with significant work on performance (target PageSpeed 100) and structured data FAQs and products.
📋 Summary
The client and their context: a defibrillator specialist
Saved (sauvie.fr) specializes in defibrillators. Its website showcases its products and aims to generate quote requests.
The existing site needed a technical upgrade: loading speed, content tagging and request processing chain.
The need: a faster website, better indexed and connected to the CRM
- To technically improve the site by... WordPress redesign ;
- synchronize the quote requests with the CRM ;
- win in loading speed ;
- to appear better in Google thanks to structured data.
What we have achieved
We conducted a redesign using WordPress and Divi focused on technical improvement. Quote requests are now synchronized directly with the client's CRM.
For performance, we implemented Cloudflare and Seraphinite Accelerator: resource optimization, caching, minification, and reduced loading times. All visuals were converted to a web-optimized format, and their naming and markup were updated to meet SEO technical criteria. This is our approach. Google PageSpeed service 100.
On the SEO side, we created enriched data for the FAQ and product pages. A structured FAQ helps visitors find answers quickly and can improve the site's ranking in search results. Google Analytics and Search Console complete the setup to track site performance and user behavior.
✅ Included features
Technologies and technical choices
| Brick | Choice | Role in the project |
|---|---|---|
| CMS | WordPress + Divi | Redesign and client autonomy |
| CDN and security | Cloudflare | Rapid dissemination of resources |
| Performance | Seraphinite Accelerator | Caching, minification, optimized loading |
| SEO | Structured Data FAQs and Products | Best read by Google |
| Conversion | Quotes synchronized with CRM | Requests processed without re-entry |
| Measure | Analytics + Search Console | Traffic and indexing monitoring |
Result
The redesigned website is online at sauvie.fr. Quote requests arrive directly in the CRM, pages benefit from a complete optimization chain (Cloudflare, caching, minification, optimized images), and structured data for FAQs and products is in place. Analytics and Search Console tracking allows for ongoing management.
FAQ — Website redesign with quote
How much does it cost to redesign a website with a quote request system and CRM?
The budget depends on the number of pages, the CRM to be connected, and the desired level of optimization. We conduct an audit and then provide a detailed quote tailored to your website.
What are Cloudflare and Seraphinite Accelerator used for?
Cloudflare delivers site resources faster; Seraphinite Accelerator handles caching, minification, and load optimization. Together, they significantly improve perceived speed.
Why add a FAQ in structured data?
It structures responses for visitors and helps Google understand the content, which can enrich the site's display in search results.
Is your website slow or are your quotes getting lost?
Anthony Menard — Iotaweb, Ploumagoar (22) · 06 34 15 00 51 · Free, no-obligation quote
📚 Also read
