This case study presents the creation of a WooCommerce e-commerce website for a wholesaler, with private access by subscription, sourcing form and auction system reserved for members.
📋 Summary
The client and their context: a wholesaler with a very large catalog
Westock Europe (westock-europe.fr) is a wholesaler that sells a large catalog: over 10,000 products. Its clientele is professional and access to offers is reserved for members.
The project had to reconcile a high volume of products, specific access rules and particular sales methods, such as auctions.
The need: private access, subscription, sourcing and auctions
- Manage a catalog of over 10,000 products taking into account SEO considerations;
- restrict access to members with a automatic subscription ;
- to propose a quote request and one sourcing form ;
- to implement auction related to payment, stock and delivery.
What we have achieved
We built the entire website using WordPress and WooCommerce, with custom development of the template. We handled all the functional aspects ourselves: a private access system with automatic subscription management, a sourcing form, a quote request form, and an auction page.
The auction page is reserved for members. It includes an automatic countdown, minimum bid management, and an anti-fraud system with automatic bid rollover. The process is automated and linked to payment, inventory, and delivery management, while remaining simple for the administrator.
The hosting has been sized to support user growth, and we provide ongoing site monitoring and improvement. For a comparable project, see our offer for Custom WooCommerce development and website creation.
✅ Included features
Technologies and technical choices
| Brick | Choice | Role in the project |
|---|---|---|
| CMS | WordPress | Site foundation and administration |
| E-commerce | WooCommerce | Catalogue, payment, stock and delivery |
| Development | Custom template | Specific functionalities (access, sourcing, auctions) |
| Member access | Automatic subscription | Offers reserved for members |
| Accommodation | Sized for growth | Absorbing the increase in the number of users |
Result
The site is online at westock-europe.fr and now counts several thousand active users. Auctions, subscriptions, and sourcing are integrated, and the administrator manages everything easily. Iotaweb continues to support and develop the platform.
FAQ — E-commerce site with auctions and subscription
How much does an e-commerce website with auctions and subscription cost?
This type of platform combines e-commerce, access management, and custom development: the budget depends on the catalog size and business rules. We will provide a detailed quote after analyzing your needs.
Can WooCommerce handle more than 10,000 products?
Yes, provided that the hosting, catalog structure, and SEO are well-managed. This is the case for this project, whose hosting has been sized for growth.
Can auctions be reserved for subscribed members?
Yes. Here, the auction page is accessible to members only, with automatic counting, minimum limit and automatic reporting against fraud.
A B2B e-commerce project or a custom marketplace?
Anthony Menard — Iotaweb, Ploumagoar (22) · 06 34 15 00 51 · Free, no-obligation quote
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