This case study presents the creation of a showcase website for a roof renovation company operating in Côtes-d'Armor, with local SEO work and a quote request form.
📋 Summary
The client and his context: a roofer from Côtes-d'Armor
The company renov-toiture-22.fr is a building contractor specializing in roof renovation. They operate throughout Côtes-d'Armor.
Like many tradespeople, she finds a large portion of her clients through local searches such as "roof renovation + city". The website therefore needed to clearly showcase the company's expertise and be featured in the towns and cities where it operates.
The need: local visibility and quote requests
- Presenting all the services and one gallery of achievements ;
- improve visibility on the geographical research by city;
- receive quote requests directly by email;
- to be able to modify the content oneself, without technical skills.
What we have achieved
We created a showcase website using WordPress with Divi, based on a pre-built design and content written specifically for the company's services. The site is responsive: it displays correctly on mobile phones and tablets.
For SEO, we segmented the site by sector: several pages were created for the main towns in the department to better address local searches. Our agency, based near Guingamp, regularly supports local artisans: see our page website creation in Guingamp.
A contact form on every page allows you to request a quote; leads arrive directly by email. This form can be customized (steps, weighting, visuals, or icons). Finally, after a brief training session, the client can edit their content independently. Discover our offer of website creation for craftsmen.
✅ Included features
Technologies and technical choices
| Brick | Choice | Role in the project |
|---|---|---|
| CMS | WordPress | Customer autonomy over their content |
| Page Builder | Divi | Pre-built design adapted to the services |
| Local SEO | Pages by city | Positioning in geographic search results |
| Conversion | Quote request form | Prospects received directly by email |
Result
The site is online at renov-toiture-22.fr. The services, portfolio, and local pages are published, and quote requests arrive by email. Trained on the tool, the client updates their site themselves.
FAQ — Showcase website for roofing contractors
How much does a website cost for a roofer?
The price depends on the number of pages (services, cities, projects), the design, and the desired quote form. We will provide a precise quote after reviewing your business and service area.
Should we create a page for each city for local SEO?
For this project, pages have been created for the main towns in the department to better meet geographical search needs. Each page must provide genuinely useful content, not just a copy.
Will I be able to edit my website myself?
Yes. After a short training session, the client on this project can modify their content without any technical skills. That's one of the advantages of WordPress and Divi.
Building tradesperson: need a website that generates quotes?
Anthony Menard — Iotaweb, Ploumagoar (22) · 06 34 15 00 51 · Free, no-obligation quote
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