This case study revisits the redesign of a WordPress showcase website accompanied by monthly SEO work for axinov.fr: technical audit, behavioral analysis and keyword-targeted content.
📋 Summary
The client and their context: a showcase website to relaunch
The client, axinov.fr, The company already had a website showcasing its services and products. The site existed, but it wasn't fully fulfilling its acquisition role: the navigation needed improvement and errors were flagged in Google Search Console.
The goal was therefore not just to "redesign" but to make the site more efficient for both visitors and Google.
The need: better user experience and qualified traffic
- Improve the’interface (UI) and the’user experience (UX) ;
- correct the Search Console errors ;
- work on SEO over the long term, with monthly monitoring;
- attract more qualified traffic, capable of generating demand.
What we have achieved
We conducted a WordPress website redesign with a custom design, responsive on mobile and tablet, and individualized content for each service.
Before modifying the navigation, we installed Hotjar To observe actual visitor behavior: heatmaps and session recordings. This data guided the improvement of user journeys and page elements.
On the SEO side, a semantic audit allowed us to tailor articles to specific keywords. We also implemented rich snippets and resource optimization tools, essential for performance. See our [link to relevant article/document/etc.] for more information. PageSpeed optimization service.
✅ Included features
Technologies and technical choices
| Brick | Choice | Role in the project |
|---|---|---|
| CMS | WordPress | Redesigned website base |
| Behavioral analysis | Hotjar | Heatmaps and session recordings |
| SEO tracking | Google Search Console | Error detection and correction |
| Structured data | Rich snippets | Best presentation in the results |
| Performance | Resource optimization | Faster page loading |
Result: +50 % of traffic in 6 months
According to the monitoring carried out on this project, site traffic has increased by 50 % in 6 months. This traffic generates more leads, and the client sees an increase in orders for products specifically optimized for SEO. The redesigned website is now live at axinov.fr.
FAQ — Website Redesign and SEO
How much does it cost to redesign a showcase website with SEO tracking?
The budget depends on the state of the existing website, the number of pages to be redesigned, and the duration of the SEO monitoring. We begin with an audit to establish a quote tailored to your objectives.
Does a redesign cause a loss of search engine ranking?
Not if it's prepared: you have to reuse the content and URLs that are performing well and fix the technical errors. On this project, the redesign included fixing Search Console errors and a semantic audit.
What is Hotjar's purpose in a redesign?
Hotjar shows where visitors click, how far they scroll, and where they abandon the page. These observations allow navigation to be corrected based on facts rather than assumptions.
Is your website not generating enough leads?
Anthony Menard — Iotaweb, Ploumagoar (22) · 06 34 15 00 51 · Free, no-obligation quote
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