{"id":929,"date":"2025-08-01T14:43:14","date_gmt":"2025-08-01T12:43:14","guid":{"rendered":"https:\/\/agence-iotaweb.fr\/?p=929"},"modified":"2026-10-30T23:41:21","modified_gmt":"2026-10-30T22:41:21","slug":"creation-site-de-vente-aux-encheres","status":"publish","type":"post","link":"https:\/\/agence-iotaweb.fr\/en\/creation-site-de-vente-aux-encheres\/","title":{"rendered":"Creation of an auction website"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/agence-iotaweb.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9alisations\",\"item\":\"https:\/\/agence-iotaweb.fr\/portfolio-clients\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9tude de cas : site de vente aux ench\u00e8res\"}]}<\/script>\n\n<nav aria-label=\"Fil d'ariane\" style=\"font-size:13px;color:#64748b;margin-bottom:20px;\">\n  <a href=\"https:\/\/agence-iotaweb.fr\/\" style=\"color:#64748b;text-decoration:none;\">Accueil<\/a>\n  <span style=\"margin:0 5px\">\u203a<\/span>\n  <a href=\"https:\/\/agence-iotaweb.fr\/portfolio-clients\/\" style=\"color:#64748b;text-decoration:none;\">R\u00e9alisations<\/a>\n  <span style=\"margin:0 5px\">\u203a<\/span>\n  <span style=\"color:#0f172a;\">\u00c9tude de cas : site de vente aux ench\u00e8res<\/span>\n<\/nav>\n\n<div style=\"display:flex;gap:16px;align-items:center;flex-wrap:wrap;font-size:12px;color:#64748b;background:#f8fafc;border-radius:8px;padding:10px 16px;margin-bottom:24px;\">\n  <span>\u270d\ufe0f <a href=\"https:\/\/www.linkedin.com\/in\/anthony-menard-5803aab1\/\" rel=\"author\" style=\"color:#3b82f6;font-weight:600;text-decoration:none;\">Anthony Menard<\/a><\/span>\n  <span>\ud83d\udcc5 Projet publi\u00e9 le <time datetime=\"2025-08-01\">1 ao\u00fbt 2025<\/time><\/span>\n  <span>\ud83d\udd04 Mis \u00e0 jour le <time datetime=\"2026-10-30\">30 octobre 2026<\/time><\/span>\n  <span>\u23f1\ufe0f 4 min de lecture<\/span>\n<\/div>\n\n<p data-speakable=\"true\">Cette \u00e9tude de cas pr\u00e9sente la <strong>cr\u00e9ation d&rsquo;un site de vente aux ench\u00e8res<\/strong> sous WordPress et WooCommerce pour destockage.io, avec ench\u00e8res en temps r\u00e9el, IA conversationnelle et outil interne de calcul de marge.<\/p>\n\n<div class=\"tldr\" style=\"background:#f0f9ff;border-left:4px solid #0ea5e9;padding:16px;margin:20px 0;border-radius:0 8px 8px 0\"><strong>En r\u00e9sum\u00e9 :<\/strong> Plateforme d&rsquo;ench\u00e8res destockage.io : WooCommerce et Auction Pro (prix de d\u00e9part, dur\u00e9e, paliers, ench\u00e8res en temps r\u00e9el, achat imm\u00e9diat, notifications de surench\u00e8re, paiement s\u00e9curis\u00e9), design Divi, IA conversationnelle disponible en continu et calcul automatique de la marge par produit dans l&rsquo;administration.<\/div>\n\n<div style=\"background:#f0f9ff;border-left:4px solid #0ea5e9;border-radius:0 10px 10px 0;padding:20px 24px;margin:28px 0;\">\n  <p style=\"font-weight:700;color:#0369a1;margin:0 0 10px;\">\ud83d\udccb Sommaire<\/p>\n  <ol style=\"margin:0;padding-left:20px;line-height:2.2;\">\n    <li><a href=\"#ancre-1\" style=\"color:#0ea5e9;\">Le client et son contexte : une plateforme de d\u00e9stockage aux ench\u00e8res<\/a><\/li>\n    <li><a href=\"#ancre-2\" style=\"color:#0ea5e9;\">Le besoin : ench\u00e8res en temps r\u00e9el, accompagnement et rentabilit\u00e9<\/a><\/li>\n    <li><a href=\"#ancre-3\" style=\"color:#0ea5e9;\">Ce que nous avons r\u00e9alis\u00e9<\/a><\/li>\n    <li><a href=\"#ancre-4\" style=\"color:#0ea5e9;\">Technologies et choix techniques<\/a><\/li>\n    <li><a href=\"#ancre-5\" style=\"color:#0ea5e9;\">R\u00e9sultat<\/a><\/li>\n    <li><a href=\"#faq\" style=\"color:#0ea5e9;\">FAQ \u2014 Site de vente aux ench\u00e8res<\/a><\/li>\n  <\/ol>\n<\/div>\n\n<h2 id=\"ancre-1\">Le client et son contexte : une plateforme de d\u00e9stockage aux ench\u00e8res<\/h2>\n\n<p><strong>destockage.io<\/strong> est une plateforme professionnelle de ventes aux ench\u00e8res en ligne, d\u00e9di\u00e9e au d\u00e9stockage. Le mod\u00e8le repose sur un volume de produits mis en vente avec un prix de d\u00e9part et une dur\u00e9e limit\u00e9e.<\/p><p>Pour fonctionner, la plateforme devait \u00eatre aussi simple pour les acheteurs que pour l&rsquo;administrateur, tout en lui donnant une vision claire de la rentabilit\u00e9 de chaque vente.<\/p>\n\n<h2 id=\"ancre-2\">Le besoin : ench\u00e8res en temps r\u00e9el, accompagnement et rentabilit\u00e9<\/h2>\n\n<ul><li>Un <strong>syst\u00e8me d&rsquo;ench\u00e8res complet<\/strong> et automatis\u00e9 ;<\/li><li>une alternative d&rsquo;<strong>achat imm\u00e9diat<\/strong> pour certains produits ;<\/li><li>un <strong>accompagnement des visiteurs<\/strong> pour lever les questions sur le fonctionnement ;<\/li><li>un <strong>suivi de la marge<\/strong> produit par produit.<\/li><\/ul>\n\n<h2 id=\"ancre-3\">Ce que nous avons r\u00e9alis\u00e9<\/h2>\n\n<p>Le site est d\u00e9velopp\u00e9 sous WordPress avec WooCommerce et l&rsquo;extension Auction Pro ; le design a \u00e9t\u00e9 r\u00e9alis\u00e9 avec Divi pour une navigation claire. Chaque produit est mis en ligne avec photos, description, prix de d\u00e9part, dur\u00e9e et paliers d&rsquo;ench\u00e8res personnalisables. Les utilisateurs inscrits ench\u00e9rissent en temps r\u00e9el, voient le meilleur ench\u00e9risseur et re\u00e7oivent un e-mail lorsqu&rsquo;ils sont surench\u00e9ris ou qu&rsquo;une ench\u00e8re se termine. L&rsquo;achat imm\u00e9diat peut \u00eatre activ\u00e9 produit par produit, et le paiement est g\u00e9r\u00e9 par WooCommerce d\u00e8s la fin de l&rsquo;ench\u00e8re.<\/p><p>Une IA conversationnelle int\u00e9gr\u00e9e au site r\u00e9pond \u00e0 toute heure aux questions fr\u00e9quentes (proc\u00e9dure d&rsquo;ench\u00e8re, paiement, livraison), guide les nouveaux utilisateurs et les incite \u00e0 s&rsquo;inscrire, ench\u00e9rir ou acheter, ce qui all\u00e8ge le support.<\/p><p>Enfin, nous avons d\u00e9velopp\u00e9 un outil interne de calcul de marge : prix d&rsquo;achat et co\u00fbts annexes (frais de port, taxes, commission), calcul automatique selon le prix final, affichage de la rentabilit\u00e9 dans l&rsquo;administration. Voir notre offre de <a href=\"https:\/\/agence-iotaweb.fr\/developpement-woocommerce-claude-ia\/\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">d\u00e9veloppement WooCommerce et IA<\/a> et d&rsquo;<a href=\"https:\/\/agence-iotaweb.fr\/automatisation-no-code\/\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">automatisation no-code<\/a>.<\/p>\n\n<div style=\"background:#f0fdf4;border:1px solid #86efac;border-radius:10px;padding:20px 24px;margin:20px 0;\">\n  <p style=\"font-weight:700;color:#166534;margin:0 0 12px;\">\u2705 Fonctionnalit\u00e9s livr\u00e9es<\/p>\n  <div style=\"display:grid;gap:8px;\">\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Ench\u00e8res WooCommerce + Auction Pro en temps r\u00e9el<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Prix de d\u00e9part, dur\u00e9e et paliers param\u00e9trables<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Achat imm\u00e9diat activable par produit<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Notifications e-mail de surench\u00e8re et de cl\u00f4ture<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>IA conversationnelle d&#039;aide aux visiteurs<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Calcul automatique de la marge par produit<\/span><\/div>\n  <\/div>\n<\/div>\n\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:14px;margin:24px 0;\">\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2026\/03\/agence-no-code.webp\" alt=\"Plateforme d&#039;ench\u00e8res automatis\u00e9e\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2025\/08\/creation-site-marchand-denchere-sous-wordpress.webp\" alt=\"Site marchand d&#039;ench\u00e8res sous WordPress\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2025\/08\/creation-site-marchand-denchere-wocoommerce.webp\" alt=\"Ench\u00e8res WooCommerce sur destockage.io\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2025\/08\/creation-site-ia-conversationnelle-denchere-.webp\" alt=\"IA conversationnelle du site d&#039;ench\u00e8res\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2025\/08\/creation-site-ia-calcul-de-marge-.webp\" alt=\"Outil de calcul de marge par produit\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2025\/08\/creation-site-marchand-denchere-.webp\" alt=\"Page produit aux ench\u00e8res\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n<\/div>\n\n<h2 id=\"ancre-4\">Technologies et choix techniques<\/h2>\n\n<div style=\"overflow-x:auto;margin:20px 0;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;\">\n  <thead><tr style=\"background:#0f172a;color:#fff;\"><th style=\"padding:12px 16px;text-align:left;\">Brique<\/th><th style=\"padding:12px 16px;text-align:left;\">Choix<\/th><th style=\"padding:12px 16px;text-align:left;\">R\u00f4le dans le projet<\/th><\/tr><\/thead>\n  <tbody>\n    <tr style=\"background:#f8fafc;\"><td style=\"padding:10px 16px;font-weight:700;\">CMS<\/td><td style=\"padding:10px 16px;\">WordPress + Divi<\/td><td style=\"padding:10px 16px;\">Design clair et ergonomique<\/td><\/tr>\n    <tr style=\"background:#ffffff;\"><td style=\"padding:10px 16px;font-weight:700;\">E-commerce<\/td><td style=\"padding:10px 16px;\">WooCommerce<\/td><td style=\"padding:10px 16px;\">Catalogue et paiement s\u00e9curis\u00e9<\/td><\/tr>\n    <tr style=\"background:#f8fafc;\"><td style=\"padding:10px 16px;font-weight:700;\">Ench\u00e8res<\/td><td style=\"padding:10px 16px;\">Auction Pro<\/td><td style=\"padding:10px 16px;\">Ench\u00e8res en temps r\u00e9el, achat imm\u00e9diat<\/td><\/tr>\n    <tr style=\"background:#ffffff;\"><td style=\"padding:10px 16px;font-weight:700;\">Assistance<\/td><td style=\"padding:10px 16px;\">IA conversationnelle<\/td><td style=\"padding:10px 16px;\">R\u00e9ponses et guidage des visiteurs<\/td><\/tr>\n    <tr style=\"background:#f8fafc;\"><td style=\"padding:10px 16px;font-weight:700;\">Pilotage<\/td><td style=\"padding:10px 16px;\">Outil de calcul de marge sur mesure<\/td><td style=\"padding:10px 16px;\">Rentabilit\u00e9 par produit<\/td><\/tr>\n  <\/tbody>\n<\/table><\/div>\n\n<h2 id=\"ancre-5\">R\u00e9sultat<\/h2>\n\n<p>La plateforme est en ligne sur <a href=\"https:\/\/destockage.io\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">destockage.io<\/a>. Les ench\u00e8res, l&rsquo;achat imm\u00e9diat, les notifications et le paiement fonctionnent de bout en bout ; l&rsquo;IA r\u00e9pond aux questions courantes des visiteurs et l&rsquo;administrateur suit la marge de chaque produit depuis son interface.<\/p>\n\n<h2 id=\"faq\">FAQ \u2014 Site de vente aux ench\u00e8res<\/h2>\n\n<div style=\"display:grid;gap:10px;margin:16px 0;\">\n  <details data-faq-q=\"Combien co\u00fbte un site de vente aux ench\u00e8res ?\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:14px 18px;\">\n    <summary style=\"font-weight:700;cursor:pointer;color:#0f172a;\">Combien co\u00fbte un site de vente aux ench\u00e8res ?<\/summary>\n    <p data-faq-a style=\"margin:12px 0 0;font-size:13px;color:#475569;line-height:1.8;\">Le budget d\u00e9pend du volume de produits, des r\u00e8gles d&rsquo;ench\u00e8res, des outils compl\u00e9mentaires (IA, calcul de marge) et du design. Nous \u00e9tablissons un devis d\u00e9taill\u00e9 apr\u00e8s analyse de votre mod\u00e8le.<\/p>\n  <\/details>\n  <details data-faq-q=\"Peut-on proposer l&#039;achat imm\u00e9diat en plus des ench\u00e8res ?\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:14px 18px;\">\n    <summary style=\"font-weight:700;cursor:pointer;color:#0f172a;\">Peut-on proposer l&#039;achat imm\u00e9diat en plus des ench\u00e8res ?<\/summary>\n    <p data-faq-a style=\"margin:12px 0 0;font-size:13px;color:#475569;line-height:1.8;\">Oui. Avec Auction Pro et WooCommerce, l&rsquo;achat imm\u00e9diat peut \u00eatre activ\u00e9 pour certains produits, en alternative aux ench\u00e8res classiques.<\/p>\n  <\/details>\n  <details data-faq-q=\"\u00c0 quoi sert une IA conversationnelle sur un site d&#039;ench\u00e8res ?\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:14px 18px;\">\n    <summary style=\"font-weight:700;cursor:pointer;color:#0f172a;\">\u00c0 quoi sert une IA conversationnelle sur un site d&#039;ench\u00e8res ?<\/summary>\n    <p data-faq-a style=\"margin:12px 0 0;font-size:13px;color:#475569;line-height:1.8;\">Elle r\u00e9pond aux questions fr\u00e9quentes \u00e0 toute heure, guide les nouveaux inscrits et all\u00e8ge la charge du support.<\/p>\n  <\/details>\n<\/div>\n\n<div style=\"background:linear-gradient(135deg,#0f172a,#1e3a5f) !important;border-radius:14px !important;padding:28px !important;margin:28px 0 !important;color:#fff !important;text-align:center !important;\">\n  <p style=\"font-size:20px !important;font-weight:800 !important;margin:0 0 8px !important;color:#fff !important;\">Un projet de marketplace ou de vente aux ench\u00e8res ?<\/p>\n  <p style=\"font-size:13px !important;opacity:.8 !important;margin:0 0 18px !important;color:#fff !important;\">Anthony Menard \u2014 Iotaweb, Ploumagoar (22) \u00b7 06 34 15 00 51 \u00b7 devis gratuit et sans engagement<\/p>\n  <div style=\"display:flex !important;gap:12px !important;justify-content:center !important;flex-wrap:wrap !important;\">\n    <a href=\"https:\/\/agence-iotaweb.fr\/contact\" style=\"background:#00d4ff !important;color:#000 !important;font-weight:800 !important;padding:13px 28px !important;border-radius:8px !important;text-decoration:none !important;font-size:14px !important;display:inline-block !important;line-height:1.4 !important;\">Demander un devis \u2192<\/a>\n    <a href=\"https:\/\/agence-iotaweb.fr\/contact\" style=\"background:#ffffff !important;color:#0f172a !important;font-weight:700 !important;padding:13px 28px !important;border-radius:8px !important;text-decoration:none !important;font-size:14px !important;display:inline-block !important;line-height:1.4 !important;border:2px solid #ffffff !important;\">Prendre contact gratuitement \u2192<\/a>\n  <\/div>\n<\/div>\n\n<div itemscope itemtype=\"https:\/\/schema.org\/Person\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;margin:32px 0;display:flex;gap:16px;align-items:flex-start;\"><div style=\"width:48px;height:48px;border-radius:50%;background:linear-gradient(135deg,#3b82f6,#1d4ed8);display:flex;align-items:center;justify-content:center;font-size:20px;flex-shrink:0\">\u270d\ufe0f<\/div><div style=\"flex:1\"><div style=\"font-weight:700;color:#0f172a;margin-bottom:2px\" itemprop=\"name\">Anthony Menard<\/div><div style=\"font-size:13px;color:#475569;margin-bottom:6px\" itemprop=\"jobTitle\">G\u00e9rant Iotaweb \u2014 agence web WordPress \u00e0 Ploumagoar, pr\u00e8s de Guingamp<\/div><a href=\"https:\/\/www.linkedin.com\/in\/anthony-menard-5803aab1\/\" itemprop=\"url\" rel=\"author\" style=\"font-size:12px;color:#3b82f6;text-decoration:underline;font-weight:600\">\u2192 Voir le profil complet<\/a><\/div><\/div>\n\n<div style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:12px;padding:22px 26px;margin-top:32px;\">\n<p style=\"font-weight:700;margin:0 0 12px;\">\ud83d\udcda \u00c0 lire aussi<\/p>\n<div style=\"display:grid;gap:8px;font-size:14px;\">\n<div>\u2192 <a href=\"https:\/\/agence-iotaweb.fr\/site-marchand-avec-abonnement-et-encheres\/\" style=\"color:#0ea5e9;\">\u00c9tude de cas : site grossiste WooCommerce avec ench\u00e8res<\/a><\/div>\n<div>\u2192 <a href=\"https:\/\/agence-iotaweb.fr\/developpement-woocommerce-claude-ia\/\" style=\"color:#0ea5e9;\">D\u00e9veloppement WooCommerce et IA<\/a><\/div>\n<div>\u2192 <a href=\"https:\/\/agence-iotaweb.fr\/automatisation-no-code\/\" style=\"color:#0ea5e9;\">Automatisation no-code \u2014 Iotaweb<\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil \u203a R\u00e9alisations \u203a \u00c9tude de cas : site de vente aux ench\u00e8res \u270d\ufe0f Anthony Menard \ud83d\udcc5 Projet publi\u00e9 le 1 ao\u00fbt 2025 \ud83d\udd04 Mis \u00e0 jour le 30 octobre 2026 \u23f1\ufe0f 4 min de lecture Cette \u00e9tude de cas pr\u00e9sente la cr\u00e9ation d&rsquo;un site de vente aux ench\u00e8res sous WordPress et WooCommerce pour destockage.io, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[11,8],"tags":[12,5],"class_list":["post-929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-site-vitrine","category-wordpress","tag-vitrine","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas : site de vente aux ench\u00e8res | Iotaweb<\/title>\n<meta name=\"description\" content=\"Site d&#039;ench\u00e8res WooCommerce pour destockage.io : Auction Pro, ench\u00e8res en temps r\u00e9el, achat imm\u00e9diat, IA conversationnelle et calcul de marge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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