{"id":284,"date":"2022-10-16T09:49:41","date_gmt":"2022-10-16T07:49:41","guid":{"rendered":"https:\/\/agence-iotaweb.fr\/?p=284"},"modified":"2026-10-30T23:41:20","modified_gmt":"2026-10-30T22:41:20","slug":"creation-site-restaurant-avec-reservation","status":"publish","type":"post","link":"https:\/\/agence-iotaweb.fr\/en\/creation-site-restaurant-avec-reservation\/","title":{"rendered":"Restaurant website creation with reservation system"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/agence-iotaweb.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9alisations\",\"item\":\"https:\/\/agence-iotaweb.fr\/portfolio-clients\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9tude de cas : site de restaurants avec r\u00e9servation\"}]}<\/script>\n\n<nav aria-label=\"Fil d'ariane\" style=\"font-size:13px;color:#64748b;margin-bottom:20px;\">\n  <a href=\"https:\/\/agence-iotaweb.fr\/\" style=\"color:#64748b;text-decoration:none;\">Accueil<\/a>\n  <span style=\"margin:0 5px\">\u203a<\/span>\n  <a href=\"https:\/\/agence-iotaweb.fr\/portfolio-clients\/\" style=\"color:#64748b;text-decoration:none;\">R\u00e9alisations<\/a>\n  <span style=\"margin:0 5px\">\u203a<\/span>\n  <span style=\"color:#0f172a;\">\u00c9tude de cas : site de restaurants avec r\u00e9servation<\/span>\n<\/nav>\n\n<div style=\"display:flex;gap:16px;align-items:center;flex-wrap:wrap;font-size:12px;color:#64748b;background:#f8fafc;border-radius:8px;padding:10px 16px;margin-bottom:24px;\">\n  <span>\u270d\ufe0f <a href=\"https:\/\/www.linkedin.com\/in\/anthony-menard-5803aab1\/\" rel=\"author\" style=\"color:#3b82f6;font-weight:600;text-decoration:none;\">Anthony Menard<\/a><\/span>\n  <span>\ud83d\udcc5 Projet publi\u00e9 le <time datetime=\"2022-10-16\">16 octobre 2022<\/time><\/span>\n  <span>\ud83d\udd04 Mis \u00e0 jour le <time datetime=\"2026-10-30\">30 octobre 2026<\/time><\/span>\n  <span>\u23f1\ufe0f 4 min de lecture<\/span>\n<\/div>\n\n<p data-speakable=\"true\">Cette \u00e9tude de cas pr\u00e9sente la <strong>refonte du site de la cha\u00eene de restaurants MianFan \u00e0 Paris<\/strong>, avec une r\u00e9servation individuelle par \u00e9tablissement, l&rsquo;int\u00e9gration des avis et d&rsquo;Instagram, et le suivi des conversions publicitaires.<\/p>\n\n<div class=\"tldr\" style=\"background:#f0f9ff;border-left:4px solid #0ea5e9;padding:16px;margin:20px 0;border-radius:0 8px 8px 0\"><strong>En r\u00e9sum\u00e9 :<\/strong> Refonte WordPress\/Divi du site MianFan : une pr\u00e9sentation et des horaires propres \u00e0 chaque restaurant, r\u00e9servation en ligne via Resa Ninja (une iframe par \u00e9tablissement), flux Instagram, Google et TripAdvisor, page de remerciement pour mesurer les conversions des campagnes Google Ads et Facebook\/Instagram.<\/div>\n\n<div style=\"background:#f0f9ff;border-left:4px solid #0ea5e9;border-radius:0 10px 10px 0;padding:20px 24px;margin:28px 0;\">\n  <p style=\"font-weight:700;color:#0369a1;margin:0 0 10px;\">\ud83d\udccb Sommaire<\/p>\n  <ol style=\"margin:0;padding-left:20px;line-height:2.2;\">\n    <li><a href=\"#ancre-1\" style=\"color:#0ea5e9;\">Le client et son contexte : une cha\u00eene de restaurants \u00e0 Paris<\/a><\/li>\n    <li><a href=\"#ancre-2\" style=\"color:#0ea5e9;\">Le besoin : une vitrine par restaurant et la r\u00e9servation en ligne<\/a><\/li>\n    <li><a href=\"#ancre-3\" style=\"color:#0ea5e9;\">Ce que nous avons r\u00e9alis\u00e9<\/a><\/li>\n    <li><a href=\"#ancre-4\" style=\"color:#0ea5e9;\">Technologies et choix techniques<\/a><\/li>\n    <li><a href=\"#ancre-5\" style=\"color:#0ea5e9;\">R\u00e9sultat<\/a><\/li>\n    <li><a href=\"#faq\" style=\"color:#0ea5e9;\">FAQ \u2014 Site de restaurant avec r\u00e9servation<\/a><\/li>\n  <\/ol>\n<\/div>\n\n<h2 id=\"ancre-1\">Le client et son contexte : une cha\u00eene de restaurants \u00e0 Paris<\/h2>\n\n<p><strong>MianFan<\/strong> (mianfan.fr) est une cha\u00eene de restaurants implant\u00e9e \u00e0 Paris. Chaque \u00e9tablissement a ses propres horaires, sa propre pr\u00e9sentation et g\u00e8re ses propres r\u00e9servations.<\/p><p>Le site existant ne mettait pas assez en valeur l&rsquo;identit\u00e9 de la marque. Le client souhaitait un rendu moderne, fun et professionnel, capable de convertir les visiteurs en r\u00e9servations.<\/p>\n\n<h2 id=\"ancre-2\">Le besoin : une vitrine par restaurant et la r\u00e9servation en ligne<\/h2>\n\n<ul><li>Une <strong>refonte compl\u00e8te<\/strong> du site WordPress au rendu moderne ;<\/li><li>une <strong>page par restaurant<\/strong> avec horaires et r\u00e9servation individuelle ;<\/li><li>l&rsquo;affichage des <strong>flux Instagram, Google et TripAdvisor<\/strong> ;<\/li><li>la <strong>mesure des conversions<\/strong> des campagnes publicitaires.<\/li><\/ul>\n\n<h2 id=\"ancre-3\">Ce que nous avons r\u00e9alis\u00e9<\/h2>\n\n<p>Nous avons r\u00e9alis\u00e9 une <a href=\"https:\/\/agence-iotaweb.fr\/refonte-site-wordpress-divi-professionnel\/\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">refonte compl\u00e8te du site WordPress sous Divi<\/a>, responsive et personnalis\u00e9e. Chaque restaurant dispose de sa pr\u00e9sentation, de ses horaires et de son module de r\u00e9servation.<\/p><p>La r\u00e9servation est confi\u00e9e \u00e0 <a href=\"https:\/\/resa.ninja\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">Resa Ninja<\/a>, une solution fran\u00e7aise, int\u00e9gr\u00e9e par iframe de mani\u00e8re individuelle pour chaque \u00e9tablissement. Les restaurants re\u00e7oivent ainsi en temps r\u00e9el leurs r\u00e9servations et l&rsquo;attribution des places, en toute autonomie.<\/p><p>Le site int\u00e8gre les flux Instagram, Google et TripAdvisor. Des campagnes Google Ads et Facebook\/Instagram ont \u00e9t\u00e9 mises en place ; une page de remerciement apr\u00e8s r\u00e9servation permet de faire remonter les conversions et d&rsquo;analyser les r\u00e9servations issues de la publicit\u00e9. Ce projet illustre notre approche de la <a href=\"https:\/\/agence-iotaweb.fr\/creation-de-votre-site-internet\/\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">cr\u00e9ation de site internet orient\u00e9e conversion<\/a>.<\/p>\n\n<div style=\"background:#f0fdf4;border:1px solid #86efac;border-radius:10px;padding:20px 24px;margin:20px 0;\">\n  <p style=\"font-weight:700;color:#166534;margin:0 0 12px;\">\u2705 Fonctionnalit\u00e9s livr\u00e9es<\/p>\n  <div style=\"display:grid;gap:8px;\">\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Refonte compl\u00e8te WordPress \/ Divi, responsive<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Pr\u00e9sentation et horaires propres \u00e0 chaque restaurant<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>R\u00e9servation Resa Ninja int\u00e9gr\u00e9e par \u00e9tablissement<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Flux Instagram, Google et TripAdvisor<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Campagnes Google Ads et Facebook\/Instagram<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Suivi des conversions via une page de remerciement<\/span><\/div>\n  <\/div>\n<\/div>\n\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:14px;margin:24px 0;\">\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2022\/10\/restaurants-paris-wordpress.jpg\" alt=\"Site WordPress de restaurants \u00e0 Paris\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2022\/10\/wordpress-site-restaurant.jpg\" alt=\"Page restaurant du site MianFan\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2022\/10\/site-restaurant-paris.jpg\" alt=\"Site de la cha\u00eene de restaurants MianFan \u00e0 Paris\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2022\/10\/site-restaurant-wordpress.jpg\" alt=\"Design du site de restaurant sous WordPress\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2022\/10\/reservation-table-restaurant-wordpress.jpg\" alt=\"R\u00e9servation de table en ligne\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n<\/div>\n\n<h2 id=\"ancre-4\">Technologies et choix techniques<\/h2>\n\n<div style=\"overflow-x:auto;margin:20px 0;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;\">\n  <thead><tr style=\"background:#0f172a;color:#fff;\"><th style=\"padding:12px 16px;text-align:left;\">Brique<\/th><th style=\"padding:12px 16px;text-align:left;\">Choix<\/th><th style=\"padding:12px 16px;text-align:left;\">R\u00f4le dans le projet<\/th><\/tr><\/thead>\n  <tbody>\n    <tr style=\"background:#f8fafc;\"><td style=\"padding:10px 16px;font-weight:700;\">CMS<\/td><td style=\"padding:10px 16px;\">WordPress + Divi<\/td><td style=\"padding:10px 16px;\">Refonte et design personnalis\u00e9<\/td><\/tr>\n    <tr style=\"background:#ffffff;\"><td style=\"padding:10px 16px;font-weight:700;\">R\u00e9servation<\/td><td style=\"padding:10px 16px;\">Resa Ninja (iframe)<\/td><td style=\"padding:10px 16px;\">R\u00e9servations en temps r\u00e9el par restaurant<\/td><\/tr>\n    <tr style=\"background:#f8fafc;\"><td style=\"padding:10px 16px;font-weight:700;\">R\u00e9seaux et avis<\/td><td style=\"padding:10px 16px;\">Instagram, Google, TripAdvisor<\/td><td style=\"padding:10px 16px;\">Contenus sociaux affich\u00e9s sur le site<\/td><\/tr>\n    <tr style=\"background:#ffffff;\"><td style=\"padding:10px 16px;font-weight:700;\">Acquisition<\/td><td style=\"padding:10px 16px;\">Google Ads, Facebook\/Instagram<\/td><td style=\"padding:10px 16px;\">Campagnes publicitaires<\/td><\/tr>\n    <tr style=\"background:#f8fafc;\"><td style=\"padding:10px 16px;font-weight:700;\">Mesure<\/td><td style=\"padding:10px 16px;\">Page de remerciement<\/td><td style=\"padding:10px 16px;\">Remont\u00e9e des conversions<\/td><\/tr>\n  <\/tbody>\n<\/table><\/div>\n\n<h2 id=\"ancre-5\">R\u00e9sultat<\/h2>\n\n<p>Le site refondu est en ligne sur <a href=\"https:\/\/mianfan.fr\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">mianfan.fr<\/a>. Chaque restaurant g\u00e8re ses r\u00e9servations de fa\u00e7on ind\u00e9pendante, et les conversions des campagnes sont mesur\u00e9es. Les premiers constats rapport\u00e9s lors de la mise en ligne faisaient \u00e9tat d&rsquo;une nette am\u00e9lioration du trafic et de la qualit\u00e9 de navigation.<\/p>\n\n<h2 id=\"faq\">FAQ \u2014 Site de restaurant avec r\u00e9servation<\/h2>\n\n<div style=\"display:grid;gap:10px;margin:16px 0;\">\n  <details data-faq-q=\"Combien co\u00fbte un site de restaurant avec r\u00e9servation en ligne ?\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:14px 18px;\">\n    <summary style=\"font-weight:700;cursor:pointer;color:#0f172a;\">Combien co\u00fbte un site de restaurant avec r\u00e9servation en ligne ?<\/summary>\n    <p data-faq-a style=\"margin:12px 0 0;font-size:13px;color:#475569;line-height:1.8;\">Le prix d\u00e9pend du nombre d&rsquo;\u00e9tablissements, de l&rsquo;outil de r\u00e9servation choisi, des int\u00e9grations (r\u00e9seaux sociaux, avis) et du suivi publicitaire. Nous \u00e9tablissons un devis adapt\u00e9 \u00e0 votre restaurant ou \u00e0 votre groupe.<\/p>\n  <\/details>\n  <details data-faq-q=\"Chaque restaurant d&#039;une cha\u00eene peut-il g\u00e9rer ses propres r\u00e9servations ?\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:14px 18px;\">\n    <summary style=\"font-weight:700;cursor:pointer;color:#0f172a;\">Chaque restaurant d&#039;une cha\u00eene peut-il g\u00e9rer ses propres r\u00e9servations ?<\/summary>\n    <p data-faq-a style=\"margin:12px 0 0;font-size:13px;color:#475569;line-height:1.8;\">Oui. Sur ce projet, le module Resa Ninja est int\u00e9gr\u00e9 s\u00e9par\u00e9ment pour chaque \u00e9tablissement, qui re\u00e7oit et g\u00e8re ses r\u00e9servations en temps r\u00e9el.<\/p>\n  <\/details>\n  <details data-faq-q=\"Comment mesurer les r\u00e9servations issues de la publicit\u00e9 ?\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:14px 18px;\">\n    <summary style=\"font-weight:700;cursor:pointer;color:#0f172a;\">Comment mesurer les r\u00e9servations issues de la publicit\u00e9 ?<\/summary>\n    <p data-faq-a style=\"margin:12px 0 0;font-size:13px;color:#475569;line-height:1.8;\">Une page de remerciement affich\u00e9e apr\u00e8s la r\u00e9servation sert de point de conversion pour Google Ads et Facebook\/Instagram, ce qui permet d&rsquo;analyser l&rsquo;efficacit\u00e9 des campagnes.<\/p>\n  <\/details>\n<\/div>\n\n<div style=\"background:linear-gradient(135deg,#0f172a,#1e3a5f) !important;border-radius:14px !important;padding:28px !important;margin:28px 0 !important;color:#fff !important;text-align:center !important;\">\n  <p style=\"font-size:20px !important;font-weight:800 !important;margin:0 0 8px !important;color:#fff !important;\">Restaurateur : un site qui remplit vos tables ?<\/p>\n  <p style=\"font-size:13px !important;opacity:.8 !important;margin:0 0 18px !important;color:#fff !important;\">Anthony Menard \u2014 Iotaweb, Ploumagoar (22) \u00b7 06 34 15 00 51 \u00b7 devis gratuit et sans engagement<\/p>\n  <div style=\"display:flex !important;gap:12px !important;justify-content:center !important;flex-wrap:wrap !important;\">\n    <a href=\"https:\/\/agence-iotaweb.fr\/contact\" style=\"background:#00d4ff !important;color:#000 !important;font-weight:800 !important;padding:13px 28px !important;border-radius:8px !important;text-decoration:none !important;font-size:14px !important;display:inline-block !important;line-height:1.4 !important;\">Demander un devis \u2192<\/a>\n    <a href=\"https:\/\/agence-iotaweb.fr\/contact\" style=\"background:#ffffff !important;color:#0f172a !important;font-weight:700 !important;padding:13px 28px !important;border-radius:8px !important;text-decoration:none !important;font-size:14px !important;display:inline-block !important;line-height:1.4 !important;border:2px solid #ffffff !important;\">Prendre contact gratuitement \u2192<\/a>\n  <\/div>\n<\/div>\n\n<div itemscope itemtype=\"https:\/\/schema.org\/Person\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;margin:32px 0;display:flex;gap:16px;align-items:flex-start;\"><div style=\"width:48px;height:48px;border-radius:50%;background:linear-gradient(135deg,#3b82f6,#1d4ed8);display:flex;align-items:center;justify-content:center;font-size:20px;flex-shrink:0\">\u270d\ufe0f<\/div><div style=\"flex:1\"><div style=\"font-weight:700;color:#0f172a;margin-bottom:2px\" itemprop=\"name\">Anthony Menard<\/div><div style=\"font-size:13px;color:#475569;margin-bottom:6px\" itemprop=\"jobTitle\">G\u00e9rant Iotaweb \u2014 agence web WordPress \u00e0 Ploumagoar, pr\u00e8s de Guingamp<\/div><a href=\"https:\/\/www.linkedin.com\/in\/anthony-menard-5803aab1\/\" itemprop=\"url\" rel=\"author\" style=\"font-size:12px;color:#3b82f6;text-decoration:underline;font-weight:600\">\u2192 Voir le profil complet<\/a><\/div><\/div>\n\n<div style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:12px;padding:22px 26px;margin-top:32px;\">\n<p style=\"font-weight:700;margin:0 0 12px;\">\ud83d\udcda \u00c0 lire aussi<\/p>\n<div style=\"display:grid;gap:8px;font-size:14px;\">\n<div>\u2192 <a href=\"https:\/\/agence-iotaweb.fr\/refonte-site-wordpress-divi-professionnel\/\" style=\"color:#0ea5e9;\">Refonte de site WordPress Divi \u2014 Iotaweb<\/a><\/div>\n<div>\u2192 <a href=\"https:\/\/agence-iotaweb.fr\/creation-du-site-loasis-traiteur\/\" style=\"color:#0ea5e9;\">\u00c9tude de cas : site de L&#039;Oasis Traiteur<\/a><\/div>\n<div>\u2192 <a href=\"https:\/\/agence-iotaweb.fr\/creation-de-votre-site-internet\/\" style=\"color:#0ea5e9;\">Cr\u00e9ation de votre site internet \u2014 Iotaweb<\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil \u203a R\u00e9alisations \u203a \u00c9tude de cas : site de restaurants avec r\u00e9servation \u270d\ufe0f Anthony Menard \ud83d\udcc5 Projet publi\u00e9 le 16 octobre 2022 \ud83d\udd04 Mis \u00e0 jour le 30 octobre 2026 \u23f1\ufe0f 4 min de lecture Cette \u00e9tude de cas pr\u00e9sente la refonte du site de la cha\u00eene de restaurants MianFan \u00e0 Paris, avec une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[21,7,8],"tags":[14,20,22,12,5],"class_list":["post-284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-booking","category-sites-interactifs","category-wordpress","tag-refonte","tag-reservation","tag-restaurant","tag-vitrine","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas : site restaurant avec r\u00e9servation | Iotaweb<\/title>\n<meta name=\"description\" content=\"Refonte du site des restaurants MianFan \u00e0 Paris : r\u00e9servation Resa Ninja par \u00e9tablissement, flux Instagram et avis, suivi des conversions.\" \/>\n<meta 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