{"id":234,"date":"2022-10-13T16:18:58","date_gmt":"2022-10-13T14:18:58","guid":{"rendered":"https:\/\/agence-iotaweb.fr\/?p=234"},"modified":"2026-10-30T23:41:20","modified_gmt":"2026-10-30T22:41:20","slug":"referencement-seo-site-vitrine-avec-refonte","status":"publish","type":"post","link":"https:\/\/agence-iotaweb.fr\/en\/referencement-seo-site-vitrine-avec-refonte\/","title":{"rendered":"SEO optimization of a showcase website with redesign"},"content":{"rendered":"\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/agence-iotaweb.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9alisations\",\"item\":\"https:\/\/agence-iotaweb.fr\/portfolio-clients\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9tude de cas : refonte de site vitrine et SEO\"}]}<\/script>\n\n<nav aria-label=\"Fil d'ariane\" style=\"font-size:13px;color:#64748b;margin-bottom:20px;\">\n  <a href=\"https:\/\/agence-iotaweb.fr\/\" style=\"color:#64748b;text-decoration:none;\">Accueil<\/a>\n  <span style=\"margin:0 5px\">\u203a<\/span>\n  <a href=\"https:\/\/agence-iotaweb.fr\/portfolio-clients\/\" style=\"color:#64748b;text-decoration:none;\">R\u00e9alisations<\/a>\n  <span style=\"margin:0 5px\">\u203a<\/span>\n  <span style=\"color:#0f172a;\">\u00c9tude de cas : refonte de site vitrine et SEO<\/span>\n<\/nav>\n\n<div style=\"display:flex;gap:16px;align-items:center;flex-wrap:wrap;font-size:12px;color:#64748b;background:#f8fafc;border-radius:8px;padding:10px 16px;margin-bottom:24px;\">\n  <span>\u270d\ufe0f <a href=\"https:\/\/www.linkedin.com\/in\/anthony-menard-5803aab1\/\" rel=\"author\" style=\"color:#3b82f6;font-weight:600;text-decoration:none;\">Anthony Menard<\/a><\/span>\n  <span>\ud83d\udcc5 Projet publi\u00e9 le <time datetime=\"2022-10-13\">13 octobre 2022<\/time><\/span>\n  <span>\ud83d\udd04 Mis \u00e0 jour le <time datetime=\"2026-10-30\">30 octobre 2026<\/time><\/span>\n  <span>\u23f1\ufe0f 4 min de lecture<\/span>\n<\/div>\n\n<p data-speakable=\"true\">Cette \u00e9tude de cas revient sur la <strong>refonte d&rsquo;un site vitrine WordPress accompagn\u00e9e d&rsquo;un travail SEO mensuel<\/strong> pour axinov.fr : audit technique, analyse comportementale et contenus cibl\u00e9s par mots-cl\u00e9s.<\/p>\n\n<div class=\"tldr\" style=\"background:#f0f9ff;border-left:4px solid #0ea5e9;padding:16px;margin:20px 0;border-radius:0 8px 8px 0\"><strong>En r\u00e9sum\u00e9 :<\/strong> Refonte UI\/UX d&rsquo;un site vitrine WordPress, analyse des visiteurs avec Hotjar (heatmaps, enregistrements de sessions), correction des erreurs Search Console et audit s\u00e9mantique. Le trafic a progress\u00e9 de 50 % en 6 mois, selon le suivi r\u00e9alis\u00e9 sur ce projet.<\/div>\n\n<div style=\"background:#f0f9ff;border-left:4px solid #0ea5e9;border-radius:0 10px 10px 0;padding:20px 24px;margin:28px 0;\">\n  <p style=\"font-weight:700;color:#0369a1;margin:0 0 10px;\">\ud83d\udccb Sommaire<\/p>\n  <ol style=\"margin:0;padding-left:20px;line-height:2.2;\">\n    <li><a href=\"#ancre-1\" style=\"color:#0ea5e9;\">Le client et son contexte : un site vitrine \u00e0 relancer<\/a><\/li>\n    <li><a href=\"#ancre-2\" style=\"color:#0ea5e9;\">Le besoin : meilleure exp\u00e9rience utilisateur et trafic qualifi\u00e9<\/a><\/li>\n    <li><a href=\"#ancre-3\" style=\"color:#0ea5e9;\">Ce que nous avons r\u00e9alis\u00e9<\/a><\/li>\n    <li><a href=\"#ancre-4\" style=\"color:#0ea5e9;\">Technologies et choix techniques<\/a><\/li>\n    <li><a href=\"#ancre-5\" style=\"color:#0ea5e9;\">R\u00e9sultat : +50 % de trafic en 6 mois<\/a><\/li>\n    <li><a href=\"#faq\" style=\"color:#0ea5e9;\">FAQ \u2014 Refonte de site vitrine et SEO<\/a><\/li>\n  <\/ol>\n<\/div>\n\n<h2 id=\"ancre-1\">Le client et son contexte : un site vitrine \u00e0 relancer<\/h2>\n\n<p>Le client, <strong>axinov.fr<\/strong>, disposait d\u00e9j\u00e0 d&rsquo;un site vitrine pr\u00e9sentant ses prestations et ses produits. Le site existait, mais il ne remplissait pas pleinement son r\u00f4le d&rsquo;acquisition : navigation perfectible et erreurs remont\u00e9es dans Google Search Console.<\/p><p>L&rsquo;objectif n&rsquo;\u00e9tait donc pas seulement de \u00ab refaire le design \u00bb, mais de rendre le site plus efficace pour les visiteurs comme pour Google.<\/p>\n\n<h2 id=\"ancre-2\">Le besoin : meilleure exp\u00e9rience utilisateur et trafic qualifi\u00e9<\/h2>\n\n<ul><li>Am\u00e9liorer l&rsquo;<strong>interface (UI)<\/strong> et l&rsquo;<strong>exp\u00e9rience utilisateur (UX)<\/strong> ;<\/li><li>corriger les <strong>erreurs Search Console<\/strong> ;<\/li><li>travailler le r\u00e9f\u00e9rencement dans la dur\u00e9e, avec un suivi mensuel ;<\/li><li>attirer un trafic plus qualifi\u00e9, capable de g\u00e9n\u00e9rer des demandes.<\/li><\/ul>\n\n<h2 id=\"ancre-3\">Ce que nous avons r\u00e9alis\u00e9<\/h2>\n\n<p>Nous avons men\u00e9 une <a href=\"https:\/\/agence-iotaweb.fr\/refonte-site-wordpress-divi-professionnel\/\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">refonte du site WordPress<\/a> avec un design sur mesure, responsive sur mobile et tablette, et des contenus individualis\u00e9s pour chaque prestation.<\/p><p>Avant de modifier la navigation, nous avons install\u00e9 <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">Hotjar<\/a> pour observer le comportement r\u00e9el des visiteurs : cartes de chaleur (heatmaps) et enregistrements de sessions. Ces donn\u00e9es ont guid\u00e9 l&rsquo;am\u00e9lioration des parcours et des \u00e9l\u00e9ments de page.<\/p><p>C\u00f4t\u00e9 SEO, un audit s\u00e9mantique a permis d&rsquo;individualiser les articles selon les tra\u00eenes de mots-cl\u00e9s adapt\u00e9es. Nous avons aussi mis en place des rich snippets et des outils d&rsquo;optimisation des ressources, indispensables pour la performance. Sur ce sujet, voir notre <a href=\"https:\/\/agence-iotaweb.fr\/service-pagespeed-100-google\/\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">service d&rsquo;optimisation PageSpeed<\/a>.<\/p>\n\n<div style=\"background:#f0fdf4;border:1px solid #86efac;border-radius:10px;padding:20px 24px;margin:20px 0;\">\n  <p style=\"font-weight:700;color:#166534;margin:0 0 12px;\">\u2705 Fonctionnalit\u00e9s livr\u00e9es<\/p>\n  <div style=\"display:grid;gap:8px;\">\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Audit technique et refonte UI\/UX<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Design sur mesure responsive<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Analyse Hotjar : heatmaps et enregistrements de sessions<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Correction des erreurs Search Console<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Audit s\u00e9mantique et articles par tra\u00eenes de mots-cl\u00e9s<\/span><\/div>\n    <div style=\"display:flex;gap:10px;align-items:flex-start;font-size:14px;\"><span style=\"color:#22c55e;font-size:18px;line-height:1;flex-shrink:0;\">\u2713<\/span><span>Rich snippets et optimisation des ressources<\/span><\/div>\n  <\/div>\n<\/div>\n\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:14px;margin:24px 0;\">\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2022\/10\/refonte-vitrine-seo-web.jpg\" alt=\"Refonte d&#039;un site vitrine et travail SEO\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2022\/10\/refonte-web-seo-wordpress.jpg\" alt=\"Refonte WordPress orient\u00e9e r\u00e9f\u00e9rencement\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2022\/10\/refonte-web-traffic-seo.jpg\" alt=\"\u00c9volution du trafic apr\u00e8s la refonte\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n  <figure style=\"margin:0;\"><img decoding=\"async\" src=\"https:\/\/agence-iotaweb.fr\/wp-content\/uploads\/2022\/10\/amelioration-seo-site-vitrine.jpg\" alt=\"Am\u00e9lioration SEO d&#039;un site vitrine\" loading=\"lazy\" style=\"width:100%;height:auto;border-radius:10px;border:1px solid #e2e8f0;display:block;\" \/><\/figure>\n<\/div>\n\n<h2 id=\"ancre-4\">Technologies et choix techniques<\/h2>\n\n<div style=\"overflow-x:auto;margin:20px 0;\"><table style=\"width:100%;border-collapse:collapse;font-size:14px;\">\n  <thead><tr style=\"background:#0f172a;color:#fff;\"><th style=\"padding:12px 16px;text-align:left;\">Brique<\/th><th style=\"padding:12px 16px;text-align:left;\">Choix<\/th><th style=\"padding:12px 16px;text-align:left;\">R\u00f4le dans le projet<\/th><\/tr><\/thead>\n  <tbody>\n    <tr style=\"background:#f8fafc;\"><td style=\"padding:10px 16px;font-weight:700;\">CMS<\/td><td style=\"padding:10px 16px;\">WordPress<\/td><td style=\"padding:10px 16px;\">Socle du site refondu<\/td><\/tr>\n    <tr style=\"background:#ffffff;\"><td style=\"padding:10px 16px;font-weight:700;\">Analyse comportementale<\/td><td style=\"padding:10px 16px;\">Hotjar<\/td><td style=\"padding:10px 16px;\">Heatmaps et enregistrements de sessions<\/td><\/tr>\n    <tr style=\"background:#f8fafc;\"><td style=\"padding:10px 16px;font-weight:700;\">Suivi SEO<\/td><td style=\"padding:10px 16px;\">Google Search Console<\/td><td style=\"padding:10px 16px;\">D\u00e9tection et correction des erreurs<\/td><\/tr>\n    <tr style=\"background:#ffffff;\"><td style=\"padding:10px 16px;font-weight:700;\">Donn\u00e9es structur\u00e9es<\/td><td style=\"padding:10px 16px;\">Rich snippets<\/td><td style=\"padding:10px 16px;\">Meilleure pr\u00e9sentation dans les r\u00e9sultats<\/td><\/tr>\n    <tr style=\"background:#f8fafc;\"><td style=\"padding:10px 16px;font-weight:700;\">Performance<\/td><td style=\"padding:10px 16px;\">Optimisation des ressources<\/td><td style=\"padding:10px 16px;\">Chargement plus rapide des pages<\/td><\/tr>\n  <\/tbody>\n<\/table><\/div>\n\n<h2 id=\"ancre-5\">R\u00e9sultat : +50 % de trafic en 6 mois<\/h2>\n\n<p>D&rsquo;apr\u00e8s le suivi r\u00e9alis\u00e9 sur ce projet, le trafic du site a progress\u00e9 de <strong>50 % en 6 mois<\/strong>. Ce trafic g\u00e9n\u00e8re davantage de prospects, et le client constate une augmentation de ses commandes sur les produits sp\u00e9cifiquement travaill\u00e9s en r\u00e9f\u00e9rencement. Le site refondu est en ligne sur <a href=\"https:\/\/axinov.fr\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#0ea5e9 !important;font-weight:600 !important;text-decoration:underline !important;\">axinov.fr<\/a>.<\/p>\n\n<h2 id=\"faq\">FAQ \u2014 Refonte de site vitrine et SEO<\/h2>\n\n<div style=\"display:grid;gap:10px;margin:16px 0;\">\n  <details data-faq-q=\"Combien co\u00fbte la refonte d&#039;un site vitrine avec suivi SEO ?\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:14px 18px;\">\n    <summary style=\"font-weight:700;cursor:pointer;color:#0f172a;\">Combien co\u00fbte la refonte d&#039;un site vitrine avec suivi SEO ?<\/summary>\n    <p data-faq-a style=\"margin:12px 0 0;font-size:13px;color:#475569;line-height:1.8;\">Le budget d\u00e9pend de l&rsquo;\u00e9tat du site existant, du nombre de pages \u00e0 refondre et de la dur\u00e9e du suivi SEO. Nous partons d&rsquo;un audit pour \u00e9tablir un devis adapt\u00e9 \u00e0 vos objectifs.<\/p>\n  <\/details>\n  <details data-faq-q=\"Une refonte fait-elle perdre son r\u00e9f\u00e9rencement ?\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:14px 18px;\">\n    <summary style=\"font-weight:700;cursor:pointer;color:#0f172a;\">Une refonte fait-elle perdre son r\u00e9f\u00e9rencement ?<\/summary>\n    <p data-faq-a style=\"margin:12px 0 0;font-size:13px;color:#475569;line-height:1.8;\">Pas si elle est pr\u00e9par\u00e9e : il faut reprendre les contenus et les URL qui performent et corriger les erreurs techniques. Sur ce projet, la refonte s&rsquo;est accompagn\u00e9e de la correction des erreurs Search Console et d&rsquo;un audit s\u00e9mantique.<\/p>\n  <\/details>\n  <details data-faq-q=\"\u00c0 quoi sert Hotjar dans une refonte ?\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:14px 18px;\">\n    <summary style=\"font-weight:700;cursor:pointer;color:#0f172a;\">\u00c0 quoi sert Hotjar dans une refonte ?<\/summary>\n    <p data-faq-a style=\"margin:12px 0 0;font-size:13px;color:#475569;line-height:1.8;\">Hotjar montre o\u00f9 les visiteurs cliquent, jusqu&rsquo;o\u00f9 ils font d\u00e9filer et o\u00f9 ils abandonnent. Ces observations permettent de corriger la navigation sur des faits plut\u00f4t que sur des suppositions.<\/p>\n  <\/details>\n<\/div>\n\n<div style=\"background:linear-gradient(135deg,#0f172a,#1e3a5f) !important;border-radius:14px !important;padding:28px !important;margin:28px 0 !important;color:#fff !important;text-align:center !important;\">\n  <p style=\"font-size:20px !important;font-weight:800 !important;margin:0 0 8px !important;color:#fff !important;\">Votre site vitrine ne g\u00e9n\u00e8re pas assez de contacts ?<\/p>\n  <p style=\"font-size:13px !important;opacity:.8 !important;margin:0 0 18px !important;color:#fff !important;\">Anthony Menard \u2014 Iotaweb, Ploumagoar (22) \u00b7 06 34 15 00 51 \u00b7 devis gratuit et sans engagement<\/p>\n  <div style=\"display:flex !important;gap:12px !important;justify-content:center !important;flex-wrap:wrap !important;\">\n    <a href=\"https:\/\/agence-iotaweb.fr\/contact\" style=\"background:#00d4ff !important;color:#000 !important;font-weight:800 !important;padding:13px 28px !important;border-radius:8px !important;text-decoration:none !important;font-size:14px !important;display:inline-block !important;line-height:1.4 !important;\">Demander un audit et un devis \u2192<\/a>\n    <a href=\"https:\/\/agence-iotaweb.fr\/contact\" style=\"background:#ffffff !important;color:#0f172a !important;font-weight:700 !important;padding:13px 28px !important;border-radius:8px !important;text-decoration:none !important;font-size:14px !important;display:inline-block !important;line-height:1.4 !important;border:2px solid #ffffff !important;\">Prendre contact gratuitement \u2192<\/a>\n  <\/div>\n<\/div>\n\n<div itemscope itemtype=\"https:\/\/schema.org\/Person\" style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;margin:32px 0;display:flex;gap:16px;align-items:flex-start;\"><div style=\"width:48px;height:48px;border-radius:50%;background:linear-gradient(135deg,#3b82f6,#1d4ed8);display:flex;align-items:center;justify-content:center;font-size:20px;flex-shrink:0\">\u270d\ufe0f<\/div><div style=\"flex:1\"><div style=\"font-weight:700;color:#0f172a;margin-bottom:2px\" itemprop=\"name\">Anthony Menard<\/div><div style=\"font-size:13px;color:#475569;margin-bottom:6px\" itemprop=\"jobTitle\">G\u00e9rant Iotaweb \u2014 agence web WordPress \u00e0 Ploumagoar, pr\u00e8s de Guingamp<\/div><a href=\"https:\/\/www.linkedin.com\/in\/anthony-menard-5803aab1\/\" itemprop=\"url\" rel=\"author\" style=\"font-size:12px;color:#3b82f6;text-decoration:underline;font-weight:600\">\u2192 Voir le profil complet<\/a><\/div><\/div>\n\n<div style=\"background:#f8fafc;border:1px solid #e2e8f0;border-radius:12px;padding:22px 26px;margin-top:32px;\">\n<p style=\"font-weight:700;margin:0 0 12px;\">\ud83d\udcda \u00c0 lire aussi<\/p>\n<div style=\"display:grid;gap:8px;font-size:14px;\">\n<div>\u2192 <a href=\"https:\/\/agence-iotaweb.fr\/refonte-site-wordpress-divi-professionnel\/\" style=\"color:#0ea5e9;\">Refonte de site WordPress Divi \u2014 Iotaweb<\/a><\/div>\n<div>\u2192 <a href=\"https:\/\/agence-iotaweb.fr\/service-pagespeed-100-google\/\" style=\"color:#0ea5e9;\">Service PageSpeed 100 Google<\/a><\/div>\n<div>\u2192 <a href=\"https:\/\/agence-iotaweb.fr\/refonte-site-internet-avec-devis\/\" style=\"color:#0ea5e9;\">\u00c9tude de cas : refonte de site internet avec devis<\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accueil \u203a R\u00e9alisations \u203a \u00c9tude de cas : refonte de site vitrine et SEO \u270d\ufe0f Anthony Menard \ud83d\udcc5 Projet publi\u00e9 le 13 octobre 2022 \ud83d\udd04 Mis \u00e0 jour le 30 octobre 2026 \u23f1\ufe0f 4 min de lecture Cette \u00e9tude de cas revient sur la refonte d&rsquo;un site vitrine WordPress accompagn\u00e9e d&rsquo;un travail SEO mensuel pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[10,11,8],"tags":[14,13,12,5],"class_list":["post-234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-site-vitrine","category-wordpress","tag-refonte","tag-seo","tag-vitrine","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de cas : refonte site vitrine et SEO | Iotaweb<\/title>\n<meta name=\"description\" content=\"Refonte d&#039;un site vitrine WordPress avec analyse Hotjar, correction Search Console et audit s\u00e9mantique : +50 % de trafic en 6 mois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-iotaweb.fr\/en\/referencement-seo-site-vitrine-avec-refonte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas : refonte site vitrine et SEO | Iotaweb\" \/>\n<meta property=\"og:description\" content=\"Refonte d&#039;un site vitrine WordPress avec analyse Hotjar, correction Search Console et audit s\u00e9mantique : +50 % de trafic en 6 mois.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agence-iotaweb.fr\/en\/referencement-seo-site-vitrine-avec-refonte\/\" \/>\n<meta property=\"og:site_name\" content=\"Iotaweb Guingamp\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T14:18:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T22:41:20+00:00\" \/>\n<meta property=\"og:image\" 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