This case study presents the Redesign of the website for a private practice with online booking : appointment booking at two locations, variable durations depending on the sessions and synchronization with Google Calendar.
📋 Summary
The client and their context: a practitioner based in two locations
The customer is a practitioner in private practice (holystic.fr) which operates on two different places. Depending on the service, the duration and available time slots are not the same.
Their existing website was already well-structured, with segmented content and services. The challenge was to modernize it without losing its search engine ranking, and to add a proper online appointment booking system.
The need: a redesign without loss of SEO and online booking
- A complete overhaul, with an editable website that requires no technical skills;
- there preservation of the structure and the hierarchy of the old site so as not to disrupt SEO;
- a online booking taking into account the location, type and duration of the session;
- synchronization with the practitioner's schedule.
What we have achieved
We conducted a Complete redesign using WordPress and Divi, with customized developments according to the client's request. The structure of the old site has been retained identically to preserve the acquired positions.
The booking process is handled through Bookly. The patient selects the location and type of session; the choices and results are dynamically weighted in real time to offer only suitable time slots. The system is linked to Google Calendar via reciprocal synchronization, allowing for the integration of appointments booked outside the Bookly platform. The user receives an email summarizing their booking.
The system can be supplemented by reminders a few hours before the appointment, via SMS, or by a credit card authorization to limit no-shows. We handle website updates and development, a particularly useful maintenance service with a booking module: see our offer for website security and maintenance.
✅ Included features
Technologies and technical choices
| Brick | Choice | Role in the project |
|---|---|---|
| CMS | WordPress + Divi | Practitioner Redesign and Autonomy |
| Reservation | Bookly | Sessions at two locations, varying durations |
| Diary | Google Calendar | Reciprocal synchronization of appointments |
| SEO | Preserved structure | Preservation of existing SEO |
| Follow up | Regular maintenance | Updates and developments |
Result
The new site is online at holystic.fr. Patients book their sessions directly, choosing the location and service, and appointments are synchronized with the practitioner's schedule. Clients can independently modify their texts and descriptions, while Iotaweb provides technical support for the website.
FAQ — Private practice website with booking
How much does a website for a private practice with appointment booking cost?
The budget depends on the number of locations, the types of sessions, calendar synchronization, and options (SMS reminders, credit card authorization). We will provide you with a detailed quote after analyzing your specific needs.
Can a redesign preserve existing SEO?
Yes. On this project, the structure and hierarchy of the old site have been retained so as not to disrupt SEO, as the content is already well segmented.
Can the reservation be synchronized with Google Calendar?
Yes. Here, Bookly is synchronized in both directions with Google Calendar, which avoids double bookings with appointments made outside the site.
Practitioner or freelancer: switch to online booking
Anthony Menard — Iotaweb, Ploumagoar (22) · 06 34 15 00 51 · Free, no-obligation quote
📚 Also read
