This case study presents the redesign of the website for the MianFan restaurant chain in Paris, with individual booking per establishment, integration of reviews and Instagram, and tracking of advertising conversions.
📋 Summary
The client and their context: a restaurant chain in Paris
MianFan (mianfan.fr) is a restaurant chain based in Paris. Each establishment has its own opening hours, its own presentation and manages its own reservations.
The existing website didn't adequately showcase the brand's identity. The client wanted a modern, fun, and professional design that would convert visitors into bookings.
The need: a storefront for each restaurant and online booking
- A complete overhaul from the WordPress site with a modern look;
- a page by restaurant with schedules and individual booking;
- displaying Instagram, Google and TripAdvisor feeds ;
- there conversion measurement advertising campaigns.
What we have achieved
We have achieved a Complete redesign of the WordPress site using Divi, responsive and personalized. Each restaurant has its own presentation, opening hours and booking module.
The reservation is entrusted to Resa Ninja, A French solution, integrated individually for each establishment via iframe. Restaurants thus receive their reservations and seat allocations in real time, completely independently.
The site integrates Instagram, Google, and TripAdvisor feeds. Google Ads and Facebook/Instagram campaigns have been implemented; a thank-you page after booking allows for tracking conversions and analyzing bookings generated by advertising. This project illustrates our approach to conversion-oriented website creation.
✅ Included features
Technologies and technical choices
| Brick | Choice | Role in the project |
|---|---|---|
| CMS | WordPress + Divi | Custom redesign and redesign |
| Reservation | Resa Ninja (iframe) | Real-time reservations by restaurant |
| Networks and reviews | Instagram, Google, TripAdvisor | Social content displayed on the site |
| Acquisition | Google Ads, Facebook/Instagram | Advertising campaigns |
| Measure | Acknowledgements page | Upward conversion rate |
Result
The redesigned website is online at mianfan.fr. Each restaurant manages its reservations independently, and campaign conversions are measured. Initial observations reported upon launch indicated a significant improvement in traffic and browsing quality.
FAQ — Restaurant website with reservations
How much does a restaurant website with online booking cost?
The price depends on the number of establishments, the chosen booking tool, integrations (social media, reviews), and advertising tracking. We will prepare a quote tailored to your restaurant or group.
Can each restaurant in a chain manage its own reservations?
Yes. On this project, the Resa Ninja module is integrated separately for each establishment, which receives and manages its reservations in real time.
How do we measure bookings generated by advertising?
A thank you page displayed after booking serves as a conversion point for Google Ads and Facebook/Instagram, allowing for analysis of campaign effectiveness.
Restaurant owner: a website that fills your tables?
Anthony Menard — Iotaweb, Ploumagoar (22) · 06 34 15 00 51 · Free, no-obligation quote
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