This case study presents the redesign of the showcase website for an accounting firm in Paris, Fiduciary Audit: complete overhaul of an obsolete website, callback form, SEO segmentation of services and dynamic Google review feed.
📋 Summary
The client and its context: a Parisian accounting firm
Fiduciary Audit (audit-fiduciaire.fr) is an accounting firm located in Paris. Its website presents all of the firm's services, organized by activity.
Its old website was no longer maintained. Technically obsolete, it was no longer indexed and played no role in customer acquisition in a highly competitive Parisian market.
The need: a modern, indexable, and reassuring website
- Completely redo the shape of the site while preserving the editorial content;
- present the services by category to work on targeted SEO;
- to initiate contact with a request a free callback ;
- to reassure visitors about the firm's expertise.
What we have achieved
We have reused all the textual content to completely rebuild the site using Divi, with a modern, professional and responsive design.
The services were segmented by category and each activity individualized. This architecture allows the site to be indexed on specific keywords rather than general queries, which is essential in such a competitive sector.
To encourage interaction, a Gravity Forms form allows users to request a free callback, with fields chosen by the customer. Reassurance elements are present throughout the site, including a dynamic Google review feed, Synchronized in real time: the displayed testimonials come directly from the firm's Google listing. The same approach works with other review tools like Trustpilot or Société des Avis Garantis. Discover our offer of website creation.
✅ Included features
Technologies and technical choices
| Brick | Choice | Role in the project |
|---|---|---|
| CMS | WordPress + Divi | Modern and responsive redesign |
| Form | Gravity Forms | Request a free callback |
| SEO | Segmentation by categories | Positioning on specific queries |
| Reinsurance | Dynamic Google review feed | Authentic testimonials updated in real time |
Result
The new site is online at audit-fiduciaire.fr. The firm has a technically up-to-date website, which is once again indexable, with an architecture designed for SEO, an operational callback form, and automatically displayed Google reviews.
FAQ — Showcase website for accounting firms
How much does a showcase website cost for an accounting firm?
The budget depends on the number of services to be presented, the reuse of existing content, forms, and integrations (reviews, appointment booking). We will provide a personalized quote after a consultation.
Why display a Google review feed on your website?
A feed synchronized with the Google listing displays authentic testimonials, automatically updated, which strengthens visitor trust.
How to rank on Google in a competitive sector?
By segmenting services by category and targeting specific rather than general requests, this firm has adopted a different architectural approach.
Accounting firm or accounting profession: a website that inspires confidence?
Anthony Menard — Iotaweb, Ploumagoar (22) · 06 34 15 00 51 · Free, no-obligation quote
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